Monday, November 5, 2012

Convention Center Advertising

The Greater Ft. Lauderdale/Broward County Convention Center is pleased to introduce their new advertising partner, Spot Focus. Spot Focus owns and operates the largest network of digital and static media for convention centers in the United States. This has allowed them to develop partnerships with convention facilities, exhibitors, show management and select third party advertisers. As part of this new relationship and their ongoing commitment to provide the latest technology, they have installed new equipment at the Fort Lauderdale Convention Center.

Each of the new high-definition dynamic Digital Displays consists of three contiguous 50” plasma panels. Two of the digital displays are located in the Atrium Lobby and greet attendees the moment they enter the convention center. The third system is located in the Lobby of the entrances to Exhibit Halls B and C, which is also strategically aligned with a main entrance into the building. The 12’ display is located next to the Coffee Kiosk. This provides an advertising opportunity for local businesses via static ad placement or as part of a touch-screen system. It is here that patrons can find information about the destination, such as restaurants, local attractions, and shopping near the conference facility.

Spot Focus designs, builds, and integrates all the necessary display components, computer hardware and software required to deliver and operate a full service digital display advertising program. They utilize plasma, LCD and LED technology inside and outside of convention centers. Spot Focus also equips conference facilities with a complete on-site, digital advertising solution. They provide the equipment, promote the system to show managers, and have a full service graphic design team that develops and produces dynamic messages. They can display graphics, video, animation, photos and text.

What this partnership means for Ft. Lauderdale Convention Center clients is that Spot Focus and their graphic design team can create a custom visual program that will display scheduled information regarding your show, or highlight your sponsors and exhibitors throughout your event.

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